REVERB 10101 / 14
REVERB 101
Making live music more sustainable and mobilizing millions of fans for action since 2004.
A quick look at how REVERB works with artists and the music industry to create measurable change at shows and beyond.
In 2004, Adam Gardner, guitarist and vocalist of Guster, and environmental activist Lauren Sullivan founded REVERB to address the environmental impact of touring and help the music industry operate more sustainably.
The idea was simple: reduce the industry’s environmental footprint while using music’s cultural reach to drive environmental and social action.
For more than two decades, REVERB has worked alongside artists including Billie Eilish, Dave Matthews Band, Hayley Williams, Lorde, Tyler Childers, Kacey Musgraves, Dead & Company and many more.
REVERB and Dave Matthews Band have been working together for more than 20 years. In 2025 alone, fans took nearly 40,000 actions and helped raise $147,000 for nonprofit organizations through the BamaGreen REVERB Eco-Village. In 2026, the partnership reached a major milestone: 1 million lifetime fan actions at shows.
Billie Eilish’s HIT ME HARD AND SOFT: THE TOUR raised $13.3 million for environmental and social causes, while fans took more than 215,000 actions at shows around the world.
On Dead & Company’s 2023 Final Tour, fans took more than 58,000 actions through Participation Row and helped raise $3.6 million for nonprofit organizations, with 56 organizations joining the tour.
On boygenius’ 2023 tour, fans took more than 118,000 actions and helped raise $300,000+ for environmental and social causes, with 50 nonprofit organizations joining the tour.
More than two decades of artist commitments, fan support and partnerships have generated millions of dollars for nonprofit organizations and programs.
More than two decades of working inside live music adds up. Tap each to reveal.
One of live music’s biggest climate challenges might surprise you. REVERB surveyed more than 35,000 music fans at 400+ concerts and found that fan travel generated 38 times more emissions than artist and crew travel, hotels, and gear transportation combined.
Fan travel. But that does not mean solving it is only the fans’ responsibility. Artists, venues, and transportation partners can make lower-emission options easier to find and use. Nearly 90% of fans surveyed said better information, infrastructure or incentives would make them more interested in choosing those options.
At REVERB-partnered shows, opportunities may include:
At many REVERB-partnered shows, the Action Village connects fans with nonprofit organizations and campaigns. It turns the energy around live music into action.
Through the Music Decarbonization Project, REVERB researches, tests and helps scale solutions that reduce emissions across live music, including cleaner power, lower-impact concert travel, and more sustainable merchandise.
The goal: prove what works in music, help scale it across the industry, and show how these solutions can apply beyond it.
On Billie Eilish’s HIT ME HARD AND SOFT: THE TOUR, Support + Feed joined REVERB and local organizations to engage fans around plant-based food, food justice, and community action.
Together, these partnerships connect fans with a broader range of issues and organizations.
REVERB’s donor club on Propeller lets fans support the work year-round and earn points through donations and actions. Points can unlock rewards and entries for artist experiences, tickets, merchandise and more.
Check the club to see what’s available now.
For more than two decades, REVERB has worked with artists, fans, and the music industry to make live music more sustainable and drive action on environmental and social issues.
Music brings people together. We put that collective power to work.
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